EXPORT PROMOTION AGENCY
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23/03/2021
Córdoba's Audiovisual Industry Strengthens Ties with the Philippines

  • A meeting was organized by ProCórdoba Agency, the Córdoba Chamber of Audiovisual Producers, and Philippine organizations.
  • The activity was called "Film & TV Production Industry Roundtable and Networking Córdoba-Philippines."
  • It offered both a showcase by producers and operators and one-on-one meetings, which continued throughout the month.

The event, which brought together the Philippines' and Córdoba's audiovisual industries, was organized by the Ministry of Industry, Trade and Mining's ProCórdoba Agency together with the Córdoba Chamber of Audiovisual Producers (CAPAC) and the Department of Trade and Industry of the Philippines. The Córdoba Audiovisual Hub, Córdoba Filma, the Córdoba Culture Agency, and the Film Development Council of the Philippines endorsed the event.

This first approach between these industries included a presentation where more than 35 companies from Córdoba and the Philippines exhibited their work. Participating from Córdoba were Prisma Cine, Twins Latin Films, Malevo, Jaque Content, Tres Mares, Hü Productora, Cinergia Estudio Creativo, Brujas Producciones, NC productions, Bueno Dale, Bombilla Cine, Protasowicki Engler Producciones, among others. Companies from the Philippines included major media groups ABC-CBN and GMA, as well as Viva Communications, Solar Entertainment, Cignal TV and other independent producers.

Minister Eduardo Accastello praised this type of events that stem from the work done by ProCórdoba and emphasized that the audiovisual industry in our province has been growing bigger and stronger thanks to the concerted efforts between the public and private sectors: "That is why it is very important to carry out this type of activities that allow us to exchange experiences and expand Córdoba's audiovisual products, which is rich not only in quantity but also in quality, and in this way project ourselves in the market," he said.

ProCórdoba's President Jorge Marcotegui was present at the opening of the event and said, "In the province of Córdoba the audiovisual sector is very strong and has been recognized by law as an industry for several years. The Ministry of Industry, Trade and Mining has supported the growth of this sector and we have achieved a lot together with the Audiovisual Hub."

The first day welcomed the Philippines Ambassador to Argentina, Linglingay Lacanlale; the Commercial Counselor for Latin America of the Department of Trade and Industry of the Philippines, Vichael Angelo Roaring; and the President and Executive Director of the Film Development Council of the Philippines.

On behalf of the audiovisual sector of Córdoba, Director of Córdoba Filma Cecilia Hernández represented the Audiovisual Hub and, together with Lorena Quevedo, president of CAPAC, they spoke about the importance of public-private articulation to promote exports: "We know that there is plenty of talent but it is not enough. We must promote tools and a culture of openness to the world not only based on festivals. The Chamber promotes the internationalization of contents and it is a challenge to approach new markets."

During the second day of activities, one-on-one meetings were held between companies from Córdoba and the Philippines to learn about one another's offers, characteristics and possible spaces to complement each other, in commercial terms.

Previous Work

In 2020, ProCórdoba Agency organized the series "Trade Opportunities with Southeast Asia" with the support of the Argentine Embassies in these markets and representatives from the different countries accredited in Argentina. Córdoba-based companies present in these export destinations shared first-hand experience.

The talks consisted of a series of six chapters developed in virtual meetings. They focused on the markets of Viet Nam, Indonesia, Malaysia, Thailand, the Philippines and Singapore, targeting different sectors. The series as a whole was attended by more than 300 SMEs in the province.

In that instance, it was possible to identify a great interest in the audiovisual Philippine market. Talks between then and now led to the realization of this Roundtable and Networking event for the TV and film industry.